Sound Advice for Sellers

Choosing the appropriate agent to represent your interests is the most important decision you will make surrounding the marketing and sale of your home.  I provide my clients with a comprehensive review of current market conditions, relevant sales data and expert advice concerning pricing to match their objectives.  My marketing plans are designed to fit the specific needs of each seller and are based on the following principles:

 

Strategic Pricing

& Targeted Marketing

 

Many agents overprice homes to 'win' the business of their sellers only later to be forced to lower the price to attract buyers.  Working closely with my sellers, I recommend strategic pricing to ensure maximum return on investment while meeting their overall sale objectives.  Utilizing Sotheby's International partnerships, focused web and print marketing plus Marin's 'Top Agent Network' our homes are targeted at those most likely to buy quickly and at the highest price.

My approach is to utilize websites beyond sothebysrealty.com and deckerbullocksir.com in an effort to target buyers on the web.  Property distribution channels were conceived after conducting research to identify lifestyle, activity and points of interest websites where prospective buyers gather real estate information and visit frequently during their home search.

 

 

Professionally Styled

& Photographed Presentation

 

My clients receive 3 hours of complementary design and staging services by Taylor Staging of San Francisco.  Using this design service and Sotheby's rigorous photography standards all of our homes are professionally shot in ‘natural’ light evoking positive feelings for the buyer before they ever visit your home.

Over 84% of home buyers ranked photography as the most important feature on a real estate website. The hallmark of our success in marketing your home is the ability to create an extraordinary real estate web experience. Your home will be featured on the internet utilizing the highest quality photography and online technology available today. Our individual property websites and Sothebysrealty.com offers an immersive photographic slide show allowing home buyers to zoom in on ornate details or expand to full screen up to 20 high resolution photographs.  Our print and web marketing materials are second to none.

Preview a sample of our journalistic websites at: www.154Ridgewood.com

 

 

Expert Internet

& International Marketing

92% of buyers begin their home search on the internet making it critical that your home stand out from the crowd. Our homes are found on over 400 national websites like Trulia, Redfin, Realtor.com, Zillow, Craigslist, NYTimes and are showcased in publications such as Wall Street Journal connecting your home to the world’s most affluent buying audience.

Sotheby's brand advertising campaign is aligned with “best of class” media partners that boast the most qualified subscriber bases. Our effort is to effectively attract and engage a target audience that has the greatest propensity to buy your home. These partners have been carefully chosen because they tie into passion points of the Connoisseur of Life. The cumulative effect delivers approximately 195 million impressions per year which ultimately builds brand awareness and drives leads to our global network of offices and our website.  Our web marketing sophistication is unmatched.

Preview our Media Partnerships at : http://www.sothebysrealty.com/eng/media-partnerships